Eager to start your own Beauty Line?

Are you eager to launch your natural skincare business? This is the opportune time to kick start your journey. Although, mainstream cosmetics industry is still huge guzzling trillions of dollars every year, it is still churning out product after product made with synthetic ingredients. Customers can hardly even identify or pronounce these names.

Market for natural and organic skin care products has caught the eyeballs of the conscious customers like never before. People now want to buy skincare products that do not contain parabens, formaldehyde or any of the other conventional mainstream preservatives. Now is your opportunity to build up a niche following in marketing skin care products.

 

According to the industry estimates, the global demand for natural and organic skincare will reach $13.2 billion by 2018. That's right - $13.2 BILLION. We're talking global mega-bucks! There has never been a better time to launch your natural skincare business.

Illumination Consulting is an international business consultancy that specializes in consulting services, marketing, design, and development services. With over 12 years of experience across multiple industries, we can assist our clients with various business objectives and goals. We provide creative and result driven relationships with our clients. Our solutions are easy to manage. We create responsive design websites. To start a business, manage a business better, or make changes to an operation, our consulting services support clients to make better decisions, save money, and be more efficient. We have had the privilege of working with some of the larger names in business as well as many exciting entrepreneurial and start-up companies. No matter what size the client, we are dedicated to providing the highest quality work and the greatest possible return on investment.

We will help you in establishing a successful business and achieving milestones thereafter with ease and finesse. Get started with a free consultation session today! 

Professional Marketing with Illumination Consulting

Startup ventures as well as mid-level organization are continuously worried about getting the return on your investment with your marketing efforts? Contemporary marketing landscape is a maze and organizations have a need to cover a wide area of marketing options. Getting consulting advices from seasoned consultants adds measurable value.

Illumination Consulting is an emerging name as marketing consulting firms based in California. Receive best results with our top-rated internet marketing consulting services.

Benefits of professional consultancy include concrete direction on what needs to be done to improve marketing campaigns and outcomes. As a leading strategic marketing consulting firm, we bring on board our expertise in branding- digital and innovation to every engagement. We review, advice, and help implement a variety of different types of marketing strategies such as: SEO, SMM, Paid Advertising, Video Marketing, Infographics, Conversion Optimization and Content Marketing. Our team offers tailored marketing strategies and plans, based on deep customer insight. We are committed on delivering the optimal customer experience, in both offline and digital environments and help you expand the business and brand through growth and innovative strategy development.

The right marketing strategy can change an organizations trajectory. Marketing strategy research, analytics, and consulting services can help startup businesses and established organizations move forward with gaining market share, growth, and profitability. Our marketing consultants combine seasoned experience with innovative tools to identify the largest opportunities to grow client’s businesses.

Some of our clients include DSP, HoneyMark, BioRenew, Vivoderm. Browse online to know more about our expert services and learn about our recent projects and more. Of course, our clients are assured of knowledgeable advice, which can guide them and give intelligent advice. 

How Search Engine Optimizaion Can Help Your Business

The emergence of web has brought a great revolution in business world. It has made this easy for business owners to reach their target audience and think about business expansion. As almost every business owner has understood the significance of the web for their business, the crowd on the web based business platform has increasingly been growing. If you talk about present, a lot of businesses have come online to increase their sales and fulfill their business. The web has not remained an easier platform to fulfill one’s business dreams. Here comes the role of the search engine optimization.

Search engine optimization helps business owners in being found in the top search results of Google and other major search engines. Therefore, if you want to take help of the web to increase your return on investment, search engine optimization can help you accomplish this goal. The best thing about search engine optimization is that this is not expansive like other marketing means like television and newspaper ads. If you compare its price with the price of these means, you would find this to be available at fraction of price.

As you have known how search engine optimization can help your business, you can start your search to find the best SEO services provider. Search on Google for internet marketing consulting services and the search engine will show you many options in response. Check all the available options and check reviews about them. This will allow you to select the best internet marketing company for your needs. 

Illumination Consulting is leading Marketing Consultants

To be a successful entrepreneur is the dream of many people these days. There are many benefits to being an entrepreneur, but it is not always easy. It is not easy getting started and certainly, it is not easy to succeed. Illumination Consulting is a leading digital agency based in California. It was started by a group of entrepreneurs, who have operated several businesses across multiple industries holding various positions. We have expertise in myriad field as our consultants are drawn from various industries with years of experience. We offer brand support and services in multiple markets and languages, and cultures. We offer professional support worldwide for international efforts.

In the skin care business, we have mastered our skills and help new ventures to gain ground. We will give you tips to sell skin care products online through ecommerce, storefronts, and administrative access with CMS. Our services have been structured to ensure Illumination Consulting clients have the support to become successful or manage success more effectively. In the realm of skin care packaging design, our consultants offer responsive design for skin care websites. This will allow brands to have visibility and sales opportunities across multiple devices such as computers, mobiles and tablets. Surely, emerging brands benefit from our rich industry experience. We provide professional support worldwide for international efforts. Our industry experience makes all the difference.

In the skin care business, the services that we offer are SEO, Graphic Design, Storefronts & Commerce, creating small business websites, CMS, Applications Customization and server setup and configuration. We create perfect architecture for your venture to grow. We help formulate measurable and result oriented marketing strategies. To find out how we can help, contact us for a free consultation.

Illumination Consulting is top Digital Agency

Marketing and branding have acquired newer dimension in this digital era. Content Marketing Strategy is very much a part of greater Digital marketing. This program centers on creating, publishing, and distributing content for your target audience -- usually online to attract new customers. Illumination Consulting is an emerging company based in California that offers business consulting, website designing and digital marketing. We help our clients with a tailored strategy to make better decisions and avoid costly pitfalls. As content marketing experts, we create rich online information through SEO, SMO and email marketing.  For increased visibility, blog content produces more customers and sales. Informative and interactive content engages audience and helps the brand to grow. For skin care business, one of our key strengths, content marketing helps in increased visibility as well as gain customers’ loyalty. Authoritative content is an excellent source of referral traffic from high profile websites and influencers that choose to share your content with their audiences. Content marketing is the art of communicating with customers and prospects without selling. It is un-interrupted marketing.

Some of our recent clients in CMS are Key Fishing Company, Concrete Slab Lifting, Morgana’s Alchemy and more. In the skin care business as well, Illumination Consulting has emerged as a partner for companies dealing in marketing skin care products. If you are venturing into skin care business, talk, consult, and get advice from experienced industry veterans who can assist with business tasks, challenges, and goals. Consultants can aid brands avoid pitfalls, plan ahead, and make better decisions.

We help our clients by creating responsive design skin care website and development with leading technology applications to convert visitors into loyal shoppers, 

customers, and brand fans. We offer Website design services for all size of skin care companies. We are experienced marketing and advertising services with years of skin care industry experience to support brands of all sizes. Startups and established brands can benefit from result oriented campaigns and focused approaches. 

Tips for Content Marketing for Small Businesses

·         First and foremost, understand the audience intimately you are trying to reach. Do this first, else your content marketing efforts could be a wastage.

·         Plan your content marketing strategy. According to the research, those having a documented strategy are more effective than those without one.

·         Publish the content regularly and focus on quality content. You don’t have to blog every day to succeed with content marketing. Not all small businesses have a marketing department that can create and distribute content as often as some say you should. The struggle for a rate that works for you and publish useful content.

·         Be accurate, based on your resources, how much time you can spend on content marketing. Consider outsourcing if you don’t have the time to content marketing experts, who can produce the content and distribute it for you. Just make sure you manage the process so what is being created make even with your beliefs and vision.

·         Publishing quality, evergreen content will continue to drive traffic to your website over a longer period of time. Hence, producing content that is eternal so that it continues to work for you long term.

·         Keep in mind who you are writing for and focus on how your content can advantage them. When someone has to buy a product, he or she starts with a search. Become the brand that answers each and every question of the customer thoroughly, so that they would left with no choice but to contact you.

·         Repurpose your content across different content types. Make a blog eye-catching by turning into a presentation infographic, podcast, and a video. You can increase your search by sharing the different media on different platforms to increase your reach.

·         Prepare your email list so you can reach interested parties on your terms. Reach people to subscribe to your list by offering some type of content that is very useful to them. You can then provide your content to them, once you have them signed up, directly via email which can increase your business.

Content marketing is a long-term strategy that takes time for the results to be visible. Have patience.

Advantages of Business video marketing

Visuals attract eyeballs more than texts. It is not something that I am saying, but something that has been revealed in various surveys. Here are some benefits of business video marketing that will make you understand why you should invest in video marketing if you have not done this so far.

Videos Have Huge Views-

YouTube has over 4 billion views per day, and it has become the second most popular search engine after Google. Like YouTube, there are some other platforms where you can post videos like Vimeo, Daily Motion, and social networking websites like Facebook and Twitter.

They Keep Viewers Engaged-

Videos are more engaging than texts. When people read texts, they look for the things that are of their use. On the other hand, when they click on a video, they watch the whole stuff if that is developed in an appealing manner. Your video creates emotions in viewers and creates your good image in their mind that drives them to visit your website and see what is of their use you have.  

They Can Be Useful for Long-

If you upload an interesting video today and that video wins the heart of viewers, the number of views will go high that will bring your video in the list of popular videos so that will be shown when anybody will seek for a video on that subject. So, the video that you post today might help you attract business for years by being seen in popular video list.

Boosts In Sales-

Your video can do a great help to your business. They can help you create a brand image in the market and that will surely result in more sales.

These are just some of the main benefits of business video marketing. If you talk to a company that deals in video marketing, you will come to know many other benefits like these.