Advantages of Business video marketing

Visuals attract eyeballs more than texts. It is not something that I am saying, but something that has been revealed in various surveys. Here are some benefits of business video marketing that will make you understand why you should invest in video marketing if you have not done this so far.

Videos Have Huge Views-

YouTube has over 4 billion views per day, and it has become the second most popular search engine after Google. Like YouTube, there are some other platforms where you can post videos like Vimeo, Daily Motion, and social networking websites like Facebook and Twitter.

They Keep Viewers Engaged-

Videos are more engaging than texts. When people read texts, they look for the things that are of their use. On the other hand, when they click on a video, they watch the whole stuff if that is developed in an appealing manner. Your video creates emotions in viewers and creates your good image in their mind that drives them to visit your website and see what is of their use you have.  

They Can Be Useful for Long-

If you upload an interesting video today and that video wins the heart of viewers, the number of views will go high that will bring your video in the list of popular videos so that will be shown when anybody will seek for a video on that subject. So, the video that you post today might help you attract business for years by being seen in popular video list.

Boosts In Sales-

Your video can do a great help to your business. They can help you create a brand image in the market and that will surely result in more sales.

These are just some of the main benefits of business video marketing. If you talk to a company that deals in video marketing, you will come to know many other benefits like these. 

Which design to be chosen for your Skin Care Website- have a look on 6 tips!

Enhance your home page for results.

When any customer visits your website, the homepage is the first page on which he lands. Therefore, the design of your homepage needs to be eye-catching and drive attention of the visitor. The techniques of conversion optimization should be fully applied to increase sales as well as results. The home page of your website needs to be created aesthetically with elements like optimization and SEO content

Clearly show what you are offering

Many skincare website designs does not clearly show what is being offered. Of course, many websites do look like skin care website but their designs seem so confusing to the visitor. For best results, the websites should include a user-friendly design that embraces clear messages about what is being offered. If you are specialized in something like acne treatment, anti-ageing, specialized skin treatments, and so on, show it on your website and be specific.

Add customer’s reviews

Reviews are a key tool for conversion optimization and selling more services and products for the beauty industry. Many skin care websites don’t showcase customer reviews of products and services. This affects the results of a website. For better conversion, websites should clearly show reviews by customers and about their products.

Display incentives clearly to encourage customers

Skincare website designs must clearly display all incentives by the company. Incentives can be discounts, promotions, free shipping offers and any other special offers. The home page, store pages, and landing pages are amongst key pages. Further, blog pages should display incentives clearly.

Add images, videos and testimonials

Images, video testimonials and reviews, these all gain the trust of customers faster. Various videos can be used as product reviews and customers’ testimonials. For the effectiveness of products, you can show before and after look of product users. That will encourage the customer more buy your product or services.

Have proper Call to Action elements

Call to action are the elements that compel the visitors to fill and submit their information like email address etc. Skin care brands often have their call to action tied to specials, product sales, free shipping offers, and other discounts. You can also show lucrative offers such as free consultations, first visit, and related discounts to grab customers’ attention as a call to action offers.

Some Tricks by Content Marketing Experts

Among the various facets of marketing, content marketing is always a strong one. Because it is required by all other facets to convey their idea. Every type of content require words which can help in the marketing of the product or service or organization for which it is written. So some of the content marketing experts thought about sharing their personal style of writing and I am going to elaborate those points for your benefits. If you are a writer and wish to write a high-quality content then you must know few aspects of writing. It is not necessary that they will be related to grammar, vocab, etc. only.  They can point out a lot of small things which we never thought about.

·         Read anything or everything as you never know when you will get a topic related to the content you have read a few weeks back. Stay updated on varied topics, because if you know how then you can definitely use any idea anywhere in your write-ups. Trust me I do this all the time.

·         Be yourself, do not become the copycat like others.  You can express your thoughts in the best possible way in comparison to copy anyone else’s thoughts. People are reading your content to read what you say. Be unique and write in your own words.

·         Try to be focused on one topic only, don’t get diverted and start writing about different aspects. Content marketing experts say that this diversion from the topic can confuse the writer and will not have the intended impact on them.

·         Write what you thought about writing don’t leave the write-up in between because of the words written. If you want your write-up short then frame it from starting in that way only. An incomplete write-up leaves a bad impact on the mind of the reader.

Always bring a new approach or a unique angle in your write-up. It keeps the reader entertained and curious, hence they will read from starting to end without skipping. Keep them engaged in your fresh perspective.

Industrial Website Design and more with Illumination Consulting

Designing website for every kind of business of various sizes and format is an essential requirement these days. Illumination Consulting is a California based leading Industrial Website Design consulting firm that has the essential expertise and experience to help small and mid-level organizations. We actively collaborate with our clients to ensure that we have a detailed understanding of their industry sector, products or services. Offering flexible and affordable pricing, we discuss every element of website designing in order to pool our collective knowledge to produce the best possible end result. We are experts in industrial as well as retail website design.  Every website is custom-designed to portray the public image that the client desires for his company.

To achieve the desired outcome, we plan, structure, and execute through consulting services, marketing campaigns, design and technology services. Whether a start-up or existing establishment, we can provide assistance. Our consulting services aid customers to have a go at a greater return on investment. Consultants can create measurable business value. We assist clients with a combination of consulting services, to marketing services, design and technology services.

Our focused internet marketing consulting services help our clients to arrive at better decisions and avoid costly pitfalls. We offer measurable and results oriented marketing services to grow, design and technology services for competitiveness and efficiency. Contact us today to talk to a consultant, marketing expert, or technology advisor. We support individuals, small business, and more established organizations. To find out how we can help, contact us for a free consultation. Creating aesthetically appealing websites and more are our committed goals.

Tips for Effective Marketing in Digital World

In the cut throat, competitive market of today, the right marketing strategy can profitably alter the growth trajectory of an organization. Tailor made and result oriented marketing campaigns are created by marketing consulting firms that are executed and managed to give desired growth benefits to the clients. Illumination Consulting is a professional marketing consultancy that will be able to discuss in detail and answer questions regarding effective conversion optimization tools that would result in higher profitability. Contact us today to schedule a phone conversation about the marketing needs of your organizations.

Marketing strategy research, analytics, and consulting services can help both startup businesses and established organizations move forward with gaining market share, growth, and profitability. Our marketing consultants combine seasoned experience with innovative tools to identify the largest opportunities to grow client’s businesses. Investors and startup ventures benefit from the tips of our marketing professional experts to avoid pitfalls, costly mistakes, as well as time. startup businesses benefit from consultants from the start with their venture. For established organizations, the end result of working with a marketing consultant is to receive a review of current practices, performance, and overall marketing situation.

Illumination Consulting specializes in consulting services, marketing, design and development services. With over twelve years of experience across multiple industries, Illumination Consultants can assist clients with various business objectives and goals. Our digital agency help your brand gain market share and profitability through marketing and advertising services. We help create SEO and social media marketing campaigns for our clients. We create multiple marketing and advertising services for our clients.

We are skin care advertising specialists. Skin care brands receive additional services and benefits through our responsive design website. We offer our expertise in creating a more effective skin care website and more result oriented skin care marketing campaigns for our clients in the skin care industry. 

Hire Internet Marketing Consultants for Accelerating Business Growth

In the twenty first century, Internet is perhaps the most widely used platform. Innovative minds are rapidly integrating new changes for the betterment of the users. If you are into business sector, then perhaps internet is the most affordable and promising platform for carrying out promotional activities. Advancement of technology is a boon if used in constructive manner. Today internet marketing is booming. As the market of online marketing continues to grow, more and more businesspersons are getting inclined towards this digital platform. Here Internet marketing consultants play crucial role and assist beginners with their initial steps in digital realm.

Consultation, discussion gives access to new ideas. Today it is hard to succeed without expert professional assistance. The current business environments are full of challenges, volatile in nature and very complex to understand. Internet marketing consulting services navigate their clients through challenges and help them to fix challenges.  When valuable information, expert suggestions are available by the side the outcome is generally constructive. Consulting services also bring efficiency for the clients and assist them with strategy formation.  When client has access to valuable data and information then they are in a better condition to solve their challenges.

Experience is a valuable book of chapters. Consultants are not ordinary experts but veterans of their respective field. They aid clients and suggest them with practical measures; their advice valuable suggestions play pivotal role in raising profit margin. Startup consulting services help neophyte businesses and guide them to path of economic prosperity. Consulting with a third party bring new set of perspectives, unbiased suggestions and ultimately the result is positive and profitable. Expert business consultants leave no stone unturned to bring the best results for their clients and suggest them with viable, promising strategies.  If you are aspiring to improve the performance of your business by making it more efficient, the best alternative is to hire competent consultant service.

Hire Dexterous Consultant to Get Best Suggestions

Internet is perhaps the best known scientific revolution of the twenty first century.  This platform is ubiquitously available and used. Billions of people and hundreds and thousands of commercial organizations are using internet for their development. Internet has also emerged as an affordable and impressive platform that can be used for promotional and advertisement activities. If you are new to the realm of internet marketing but want to exploit maximum benefit out of it then the best option is to take help and assistance of experts. Consultants are actually experts who provide with profound advice and contribute in the development of client by adding more value.

The role of professional advice cannot be neglected or sidelined when the contributing factors to success are analyzed. Internet consultants help their clients with all the aspects whether it be technology or the front of online marketing.  When you have access to best advice then it becomes easy to take decision, opt for updates and modify strategies.  Content marketing experts can help you with the advertising part, graphical designing experts help with the designing aspect. Consultant help the clients to craft strategies and even suggest them to make necessary changes. The efficiency of the business automatically gets enhanced when experts are ready to help your business by providing valuable advice.

It is necessary to stay at least two steps ahead of the competitors. Consultants suggest their clients with groundbreaking ideas and enable them to navigate through problems. Startup consulting services help their clients in their initial stages and aid the latter to benefit from experience. Vast experience of the consultant actually indicates about his expertise and profound knowledge. Their meaningful advice and suggestions are practically applicable.  You can resolve long standing issues and problems with the help of consultants.

Benefits of Content Writing Services

Developing eye-catching websites has become a necessity. Content is extremely crucial to define the business. As a crucial part of the website, content writing service is used by the business for the two reasons- to attract customer’s attention and to promote the product or service of a business. For both the reasons, content marketing service is widely used by the business owners.

Effective content writing technique:

Content is a significant element of online representation of the business as it is the only medium through which viewers can get all the required details about the business. A well-written content is an important feature of any online business. To get a good online presence, the site needs relevant and engaging content. The content of the website should be plagiarism free and is developed in accordance with the website goals and target audience. The readers or potential customers may not be happy with the site if the written content contains insufficient or unclear details about the product or services.   

Keyword rich content with appropriate headlines and subtitles can give a better visibility on the SERP.

Importance of professional writeups:

Relevant and engaging content helps the businesses to grow in the market. Content writing services can help the online business marketing to give a better visibility to the website. The benefits which you get from content writing services are as follows:

·         Developing a professional image online

·         Provides all the required details to the targeted audience

·         Increase the amount of traffic to your website

·         Economical

·         Enhance the business exposure

·         Turn your visitors to customers.

As per the demand of the industry, lots of companies are delivering the service of content writing. These companies not only offer the content writing services but also offer a complete set of content marketing services. The company will take care of all the requirements related to content to promote the content to increase the visibility of the website. These companies provide engaging content which is relevant to the business.

Hire Internet Marketing Consultant to Register Swift Growth

Relevant and appropriate Internet marketing can give your business promising future. Business owners are aware that they have to commence with suitable steps to stay ahead in highly competitive online environment. It is never easy to achieve desired goals but consultants assist their clients on various fronts and add value to business. Marketing consultants are not amateur advisers but they have relevant, extensive experience in different arenas. A marketing expert is like an advisor who guides the clients through appropriate path, they are helpful for small, medium and large sized organization. It is necessary to conduct brainstorming prior any major decisions hence hiring internet marketing is a good decision.

Ideal internet marketing consultant have high degree of expertise. Amateur consultants lack experience and the degree of depth in their advice is relative shallower. Every organization has particular sets of needs, requirement and issues. Internet marketing consulting services assist their clients to get rid of issues, overcome problems and craft suitable solutions to attain leading position. It is always advised to consult with leading experts and benefit from their profound experience. Internet marketing consultants are usually dynamic entrepreneurs from different domains who combine their experience to deliver outstanding results.

Internet marketing consultants are not magicians but they have profound experience related to their filed. They derive the essence and conduct the online campaign and provided the required support to the clientele. Marketing consulting firms help business organizations indulged into manufacturing sector, health care industries, pharmaceuticals, internet, skin care industry etc. Opt for relevant advice and completely transform the appeal and capacities of your business.

Content Marketing Services from Illumination Consulting

While the strategy of traditional marketing is to sell the product, the newer concept of content marketing sells the idea of a product. Marketing products online through content online is the in thing in digital marketing. It is an essential part of so many other marketing tactics such as SEO, Social Media Marketing, and so on.  Consumers expect brands to produce and publish quality and relevant content frequently.

Content marketing is an effective tool of digital marketing to build an audience and eventually your business. By creating and sharing valuable free content to attract and convert prospective onlookers into customers and then into repeat buyers, content marketing has become the king of the digital marketing world.  The type of content you share is closely related to what you sell. Today, there are many benefits of marketing products online. Many times it is an essential tool of promoting the products. Consumers expect brands to produce and publish quality and relevant content frequently. Therein comes the need for effective SEO or search engine optimization. For companies to generate sales, content needs to be published and viewed more and more by online shoppers. For this, the content has to be aptly optimized using the appropriate keywords or phrases. This is SEO. These keywords are focused on the products.

Illumination Consulting are leading internet marketing consulting services based in California providing expert content marketing service to our clients globally. We have a veritable pool of talent in our formidable team who have years of experience as being entrepreneurs themselves and then running and managing the companies for many years before finally selling it off.  Our services have been structured to ensure Illumination Consulting clients have the support to become successful or manage success more effectively. Get in touch with us for free no obligation consultation today!

For Skin Care Portfolio hire Illumination Consulting

Women are known to be fastidious and ever keen to look beautiful. However, menfolk do not lag behind in the scheme of things. If there was the Diana, Goddess of Beauty, in Greek Pantheon, there is also Apollo, the Greek God. Both of them were endowed with ethereal beauty and grace. Skin care industry has been a niche and booming field forever. New beauty products are being launched in daily and even the older brands must devise ways to remain in focus. To sustain oneself in this jungle and cut throat competition, a company needs to have a tenacity as well as viable business plan in place.

Illumination Consulting is a California based company that offers best startup consulting services to a number of industries. Skincare marketing is one of our core arena wherein we have helped kick start many entrepreneurial ventures. We offer our expertise to start a business, manage a business better, or make changes to an operation. Our consulting services support clients to make better decisions, save money, and be more efficient. We are a treasure trove of ideas.

Consumers of beauty products are keen discerning people and no novice when it comes to online surfing and shopping. Skin care and beauty consumers have standards when it comes to online shopping experiences. They have been purchasing beauty and skin care products for some time. This raises the bar higher for brands and skin care website businesses. Being industry veterans in beauty branding and logo design services, we are much sought after by skin care companies who are startups as well as brands. Go for brand identity with skin care logo design services from Illumination Consulting. We offer best tips to better run your existing business of even if you are planning to start up a new venture. Consultants help clients through analysis, statistics, and strategy. Brands partner with experienced consultants to plan critical steps.

To achieve the desired outcome, we plan, structure, and execute through consulting services, marketing campaigns, design and technology services. Whether a start-up or existing establishment, we can provide assistance. Our consulting services aid customers to have a go at a greater return on investment. Consultants can create measurable business value. We assist clients with a combination of consulting services, to marketing services, design and technology services. Our consulting services help clients make better decisions and avoid costly pitfalls.

Selecting a Right Graphic Design Company

The graphic design company is a firm that specializes in producing graphic designer websites. These are the websites with lots of images, videos, text, audios etc to improve the way of communication with the customers. Today, a graphic design website is a must to retain visitors on your website. People usually get attracted to things that appeal them more. Similar is the case with these websites. They have the capability to attract and mesmerize customers with their graphic effects.

If you are also a proud business owner and want to have a lot of traffic on your website, the first thing you should do is to hire a graphic design company that has the capability to transform your simple looking website to the one with lots of magnificent graphical effects.

Here we have discussed few tips to consider while selecting a right company for your business:

You should research on the internet about various companies nearby your location and book an appointment to discuss details of your project.

·         Ask them about their experience in this industry.

·         Ask them about their work process and their work culture.

·         Ask them about the quality of work they provide.

·         Tell them to show company’s portfolio.

·         Discuss with them whether they are capable of meeting deadlines.

·         Ask them about the details of resources working with them such as a number of resources, qualification, experience etc.

·         Enquiry about any contract of confidentiality they will sign.

·         Ask them about the money they will charge and their payment methods.

·         Discuss with them whether there is any refund policy or not. 

So, these are few points you should consider while choosing a right company for you. It is advisable to discuss all these points before finalizing any one. A good graphic website can take your business to new heights. It can retain customers on your website for long duration and enhances the chances of sales. Thus, hiring a company for transforming your business website to a fascinating graphical website is a very good decision. Hope this information will help you. Best of Luck. 

Internet Marketing Consulting Services – Guiding You Towards Victory

Today maintaining strong online presence is the ultimate requirement for every commercial enterprise. In this tech savvy era if you are lagging behind on technological front then adversaries and opponents would outperform your business. Consulting services provide their clients with reliable advice and navigate them to road of prosperity. Today when the competition is prevailing in all the fields, it is so difficult to secure the space.  Consulting services enable the clients to take side with beneficial decisions and ultimately assist business to grow. Consulting experts extend help to individuals, small sized enterprises and even to established organizations.

Referring with experts and availing service of consultants is beneficial for the clients in the following ways:

·         Rapid pace of growth - internet marketing consulting services possess the experience of several years. They are acquainted with the taste and preference of clients from all walks of life. Consulting experts always contribute in swift pace of growth.

·         Well-organized control - internet consulting services can predict certain things. They suggest clients with appropriate changes and thus bring efficiency in the business.

·         Profound knowledge in a particular area – internet marketing consultants have prowess in one or more skill set. They utilize their knowledge and expertise to produce positive results.

·         Exploration of opportunities - marketing consultation services assist clients to hunt for new opportunities. They even create new opportunities for clients.

·         Accompanying in journey of expansion - as the size and area of business continues to grow, the consultants help clients to neutralize problems, tackle issues and handle opportunities in promising manner.

·         Worthwhile suggestions – hiring consulting experts brings high quality expertise to your doorstep. Consulting experts suggest clients with best changes, alterations and upgrades to be made in business.

Assistance in facing competition – consulting experts are familiar with the prevailing trends and craft most meaningful strategies for clients.

Internet Marketing Consulting Services – Boon for Burgeoning Business

Every commercial organization has a set of goals. It is not easy to achieve that set of goals without expert advice and help. Whether your business is in its initial stages or has cemented its position, in both the scenarios assistance is predominantly required. You must have heard about various types of consultants’ business consultants, IT consultants, technical consultant, etc. They navigate clients and aid them to have greater ROI. One such consultant is web designing consultant who provides substantial help in initial stages of projects and help business to flourish.

The caliber possessed by digital marketing is no secret. Netizens and tech savvy people maneuver over websites prior opting for products and services. Maintaining robust online presence is now not optional but mandatory. Reputed internet marketing consulting services help in promotion and enhancing brand awareness. Internet is the best known platform for advertising and promoting products. Hence, it is very important to approach knowledgeable consulting experts and benefit from the latest technology available. A business can register rapid progress by employing all possible resources. Digital technology is a boon for marketing, it is affordable, impressive, available on multiple platforms, easily manageable, better tracking and monitoring.

Internet marketing consultants work solely for the betterment of their clients. Meeting goals and objectives is never easy as several issues, hindrances impede the way. Marketing consulting firms identify the possible hindering factors and then formulate remedies to counter them.  With proper guidance and help present by side, it becomes easy for client to manage work load and generate revenue while improving cost effectiveness. Every business has its specific requirement, challenges and goals. Consulting experts use their experience, know-how, knowledge about ongoing market trend, capability to counter challenges and drive clients towards road of profit. Thus experience and prowess of consultant should be checked prior providing them any contract.

Hiring a Good Marketing Consulting Firm Can Save Your Business

For any business to run successfully, what is most needed is Marketing. Marketing helps to promote the business. It creates a brand awareness among people. People come to know about your business and services with the help of various marketing activities. These days, there are a lot of marketing consulting firms that are offering various marketing consulting services to various businesses in order to improve the traffic and sales of the business.

If your business is also suffering from low traffic or fewer sales, the first thing you should do is to hire a good marketing firm. These firms offer a wide range of services such as research and strategic planning, business development services, marketing solutions, PR services and design and development services etc.

They also provide different digital marketing solutions such as search engine optimization, social media management, pay per click and many more. The main focus of marketing firm is to boost the growth of your business. These firms also provide customized services that will meet your business requirements. For example, if you want only search engine optimization and social media management for your business, these companies can create a customized package of both these services.

It is advisable that you should definitely hire a marketing firm for your business to improve its visibility on the internet. But hiring a good marketing firm is not an easy task. You should properly research on the internet about the companies nearby your location. You should choose the company that looks reliable and authentic. Check company’s profile, qualification and numbers of years of experience of the staff working with them. You can also ask for their portfolio. You can get a fair idea of the quality of work provided by them by having a look at their previous work.

An efficient and effective marketing strategy can take your business to the seventh sky. If your business is losing customers or is not profitable anymore, you should hire a marketing firm today only. Marketing activities are the all-time saviors for the businesses that are suffering from poor sales. Hope this information will help you. Good luck. 

The 5 Step Video Production Process

The production process is not that tough as you think! All you have to do is – follow the below five steps and you can be assured that you are not missing out any key steps. No matter whatever size of your business is- this is a proven production process for the success of business video marketing.

1. Explore

This includes everything from brainstorming, briefing, brainstorming, planning to concept development, making sure that before pre-production, everybody is on the same page. To be clearer, basically, it’s an understanding exactly what are the goals of a client, what he wants to achieve with his video, what is his USP and who is the video aimed at?

It’s quite similar to project management in the sense of you’ll be looking at the timeline, plans, budget, and ideas. Either you are making a simple sales video or a huge feature film for your business, it’s important to go through these stages.

2. Pre-Production

This step needs your creativity which includes visual planning, story boarding, crafting scripts, investing the best locations etc. It’s really the basis of your build. You may require additional voice overs, hair stylists, photographers or make-up artists, this is the perfect time to source additional help. Hence, the pre-production is quite simply preparing everything needed in order to have a successful video.

Another important thing which needs to be considered is set a timeline. Set your target what needs to be done, when you want to get the filming completed, the final editing, ready to go online etc.  

3. Production

The third step is production, all the work you have done come together till date like visual planning, scripts etc. You are now all set to start the filming, commission your voice-over artist or start the animation process.

Production the phase where all the energy and time spent in the pre-production and discovery turns into something special. Shooting for everything you have planned, we suggest shooting extra elements if you can. It’s always great to have a bank of footage and there’s no such thing as too much footage.

4. Post-Production

This is the phase where the magic happens and all the hard work of yours comes together. So, editing the motion graphics, animation, the voice over, music research or editing might be done beforehand. But whatever has been shot need editing too. Make a schedule for the editing process which may include the rough cut, second edit, and final cut.

Editing can take anything from 1-3 weeks to be completed. It’s important to note that sometimes it could take more than three cuts to get a project perfect sometimes.

5. Distribution

The final and last stage of the process, bringing your video in front of the people! Which channels and platforms you want to target? Your website, Facebook, Twitter, Instagram, or other social channels, the video will need to be edited to these specifications too. Also, keep in mind the format, lengths of video etc.

So there you have it, we really hope you found this useful and enhance your business video marketing.

Few tips for Video Marketing small business

Do you know, a great video marketing campaign can gain your small business an incredible amount of benefits? It can improve your ROI, build your brand, help you generate new leads and educate your customers. To help your business achieve amazing results, these business video marketing tips will enhance your small business immediately:

Mobile apps emphasis

According to a study, only 14% of mobile traffic occurs on the mobile web and other 86% happens within mobile apps. Obviously, you want to spend your video marketing budget on where the activity is. That would make it a crime to spend your money on anything but mobile applications. If you want the most value for your money, focus on apps.

Measure Everything

You get what you measure, and it’s true! You will never know what you need to reconsider and what you need to keep up, until and unless you don’t track the success of your videos. There is one tool named Wistia from which you can track user engagement and all the other vital video content metrics. It also includes the ability to build email collection and all to action right into your videos. So, know the importance of CTA.

Make it Fast

You need to be assured that your video reaching the targeted audience. Attention spans are short. Attention spans are short so make sure your video gets right to the point and grabs them immediately. If the video fails to load, the viewer merely waits for few seconds, so it is most important to consider that your video load immediately. Otherwise, your potential viewers will ditch the video!

Change It Up

Crafting only promotional videos as advertisements is a short term strategy in business video marketing. To compliment your online presence, you can use a wide variety of videos. These videos can include explainer videos pf your brands and products, demonstrations or how-to videos. Diversify your efforts will let you reach a wider audience and make your website more engaging once you reel them in.

How to market your Business Consulting Services?

A consultant is simply one who consults another. However, the term business consulting is used often in public discourse and few could provide a specific definition of what consultants do. According to Merriam-Webster, a consultant is one who gives professional advice or services that is an ‘expert’.

Anyone who provides consulting services to any business considered as a business consultant. From healthcare advisers to sports experts and healthcare advisers to management pros, if you help other businesses become better businesses, and get paid for it, guess what? You’re a business consultant.

The marketing consultation services providers are basically independent entrepreneurs. That means you have to be so competitive how to reach your target market. Thus, marketing your business consulting company is not a child’s play. Below are the few tips how to do that.

Realize your Entrepreneurship

Many business consultants view themselves as contractors, not as consultants or entrepreneurs. This is logical as many consulting services providers first start working on contract for someone. Just the fact that you are not someone’s employee eventually means you are working for yourself. And, if you are providing more consulting services on a contract basis, you have become an entrepreneur, even if you haven’t realized it.

As an entrepreneur, this realization is important because you’re responsible for getting and keeping your own clients. You are yourself responsible for your own marketing. The earlier you will realize this, the greater will be your chances of client acquisition and retention.

Create your own website

Initially, there was only one method which was followed by the consultants and which was the word of mouth. The more the people heard of you the more likely to get into the new business. Although, it’s an important method, but ignoring the latest and trending methods will be foolish. So having your own website is one of the methods you can opt.

As a marketing consultation service provider, your website should be created with the precision that any customer who lands on your page can figure out how he can be helped. Your landing pages should provide prospective clients with specific information about how you can meet their needs and, most importantly, allow them to contact you for further inquiry.

Things to look in While hiring a Graphic designer

Gone are the days when websites used to be simple and sober with very less graphic effects. Today, the time has changed. People want attractive and presentable websites. Thus, the concept of graphic designer websites is introduced. These are the websites with a lot of graphic effects and are very appealing to the visitors.

A graphic designer uses different techniques to design these websites. This makes website looks more attractive and appealing. Graphic designer websites will give your business a unique brand identity. Also, visitors will stay for long on your website. Also, sales of your business can be improved.

If you are a proud business owner looking for a graphic designer who can transform your simple looking website to an astonishing graphic designer website, here we have discussed few things to look in while hiring the best designer for your business.

·         Qualification: this is the first thing to look in. Ask for the qualification of the person. Ask for the details like name of college/university he/she has completed the course, total percentage he/she got, his/her subject expertise, any additional diploma course done by him/her etc  

·         Experience: another thing you should ask for is the number of years of experience person is having. You can ask for the previous clients he/she has worked for.

·         Portfolio: one of the important things you should ask for is a portfolio. By viewing the work done for previous clients, you can have a fair idea about the quality of work done by him/her.

·         Creativity: creativity is the very important quality you should look at. By looking at the work done by the person, you can also have an idea about how creative is the person.

So, these are few points to consider while hiring a graphic designer for your business. Apart from these, you should also have a look at client testimonials. These reviews can give you a clear idea of client satisfaction. You can also ask for the money he will charge. Choosing a good designer is very important and crucial decision for the success of your business. So, take this decision wisely. Best of luck. 

Top notch consultancy for startup Companies

Illumination Consulting is a California based business services consortium providing consulting services, digital marketing, and website design and ecommerce development solutions. Our team comprises of a group of entrepreneurs who have operated several businesses across multiple industries holding various positions. This gives us a rich experience to help our clients from a wide spectrum of industries. Whether it is industrial website design, content marketing services, or skincare website design and skin care marketing and more, get business help from us today with free consultation.

We are specialist in skin care website design that is results oriented and delivers on set goals. Get websites created by a team that has rich industry experience.  We partner and share our experience with you. We create websites with e-commerce and online stores for all skin professionals. We generate responsive design skin care websites for brands, clinics, and other skin care professionals with over 10 years of experience. Speak to a skin care website design expert! A beauty industry consultant can assist with improving an existing website or new projects. Simply fill out the form below to start. A consultant will email you to schedule a skin care website consultation. Start with a Free, No Obligation website consultation.

Get a Free Website Design Quote and we provide free consultation to start with. Our consulting services include to start a business, manage a business better, or make changes to an operation, our consulting services support clients to make better decisions, save money, and be more efficient. Our ace marketing consultation services help our clients to arrive at better decisions and avoid costly pitfalls. We offer result oriented and measurable internet marketing consultation services. This helps to grow and design technology services for competitiveness and efficiency. Our expert consultants are ever ready to support individuals, small business, and more established organizations. Get in touch with us today by filling out the online form and our team member will answer all your queries and offer expert advice.

To achieve the desired outcome, we plan, structure, and execute through our consultancy. These encompasses consulting services, marketing campaigns, design and technology services. Whether a start-up or existing establishment, we can provide assistance. Our consulting services aid customers to have a go at a greater return on investment. Get in touch with us today! 

Which design to be chosen for your Skin Care Website- have a look on 6 tips!

Enhance your home page for results.

When any customer visits your website, the homepage is the first page on which he lands. Therefore, the design of your homepage needs to be eye-catching and drive attention of the visitor. The techniques of conversion optimization should be fully applied to increase sales as well as results. The home page of your website needs to be created aesthetically with elements like optimization and SEO content

Clearly show what you are offering

Many skincare website designs does not clearly show what is being offered. Of course, many websites do look like skin care website but their designs seem so confusing to the visitor. For best results, the websites should include a user-friendly design that embraces clear messages about what is being offered. If you are specialized in something like acne treatment, anti-ageing, specialized skin treatments, and so on, show it on your website and be specific.

Add customer’s reviews

Reviews are a key tool for conversion optimization and selling more services and products for the beauty industry. Many skin care websites don’t showcase customer reviews of products and services. This affects the results of a website. For better conversion, websites should clearly show reviews by customers and about their products.

Display incentives clearly to encourage customers

Skincare website designs must clearly display all incentives by the company. Incentives can be discounts, promotions, free shipping offers and any other special offers. The home page, store pages, and landing pages are amongst key pages. Further, blog pages should display incentives clearly.

Add images, videos and testimonials

Images, video testimonials and reviews, these all gain the trust of customers faster. Various videos can be used as product reviews and customers’ testimonials. For the effectiveness of products, you can show before and after look of product users. That will encourage the customer more buy your product or services.

Have proper Call to Action elements

Call to action are the elements that compel the visitors to fill and submit their information like email address etc. Skin care brands often have their call to action tied to specials, product sales, free shipping offers, and other discounts. You can also show lucrative offers such as free consultations, first visit, and related discounts to grab customers’ attention as a call to action offers.

Planning Build a Great Consultant's Website - Here are the tips!

If you are running a professional independent services or marketing consultation services, creating a website is more important than ever before. Almost all clients will visit your website to choose whether to trust you with their business or not. So, having an eye-catching website can be the difference that make you stand out in crowd.

But the question is what does a great consultant's website even look like? To sum up, your website should sell your innovative solutions, individual talents, experience, knowledge and skills. Your website is your chance to make a strong online presence, establish your authority status, persuade clients to work with you and clearly exhibit your unique strengths. This blog will help you in transforming your marketing consultation services into a major client generator.

Communicate your value clearly

As soon as the prospective client will reach your website, he will look for the value proposition. The value proposition should be the first thing that visitors see when clicking on your website link that is your USP (unique selling point). Either in bullet points, in a para, or just in a sentence, it is vital to draw prospective clients in by communicating what exactly you do, who you can do it for, and what makes you the best choice.

Choose a user-friendly website design

While building a consultant's website, it is important to select a design keeping a user in mind and should be user-friendly. Rather than just focusing on the aesthetic of your website make sure, how the clients will use your website actually. Choose a template with a clean design and it must effectively include elements to support your website functions and showcase the most relevant content.

Keep top navigation direct and simple, so that clients can easily find what they need: Home, About Us, Services, Blog, Testimonials and Contact.

Keep your site fresh and SEO Friendly

A website is worthless if no one can find it! Take advantage of marketing strategies by bringing more traffic on your website. Keeping your content up to date with new blog posts, testimonials, and information will be useful to your potential clients, but it will also improve your ranking in search engines. Find the most searched keywords and integrate them in the content.   

Hence, a website that provides marketing consultation services should play a vital role in marketing their services to both new and current clients to make your remarkable position in the today's’ competitive market place.