Hiring a Good Marketing Consulting Firm Can Save Your Business

For any business to run successfully, what is most needed is Marketing. Marketing helps to promote the business. It creates a brand awareness among people. People come to know about your business and services with the help of various marketing activities. These days, there are a lot of marketing consulting firms that are offering various marketing consulting services to various businesses in order to improve the traffic and sales of the business.

If your business is also suffering from low traffic or fewer sales, the first thing you should do is to hire a good marketing firm. These firms offer a wide range of services such as research and strategic planning, business development services, marketing solutions, PR services and design and development services etc.

They also provide different digital marketing solutions such as search engine optimization, social media management, pay per click and many more. The main focus of marketing firm is to boost the growth of your business. These firms also provide customized services that will meet your business requirements. For example, if you want only search engine optimization and social media management for your business, these companies can create a customized package of both these services.

It is advisable that you should definitely hire a marketing firm for your business to improve its visibility on the internet. But hiring a good marketing firm is not an easy task. You should properly research on the internet about the companies nearby your location. You should choose the company that looks reliable and authentic. Check company’s profile, qualification and numbers of years of experience of the staff working with them. You can also ask for their portfolio. You can get a fair idea of the quality of work provided by them by having a look at their previous work.

An efficient and effective marketing strategy can take your business to the seventh sky. If your business is losing customers or is not profitable anymore, you should hire a marketing firm today only. Marketing activities are the all-time saviors for the businesses that are suffering from poor sales. Hope this information will help you. Good luck. 

The 5 Step Video Production Process

The production process is not that tough as you think! All you have to do is – follow the below five steps and you can be assured that you are not missing out any key steps. No matter whatever size of your business is- this is a proven production process for the success of business video marketing.

1. Explore

This includes everything from brainstorming, briefing, brainstorming, planning to concept development, making sure that before pre-production, everybody is on the same page. To be clearer, basically, it’s an understanding exactly what are the goals of a client, what he wants to achieve with his video, what is his USP and who is the video aimed at?

It’s quite similar to project management in the sense of you’ll be looking at the timeline, plans, budget, and ideas. Either you are making a simple sales video or a huge feature film for your business, it’s important to go through these stages.

2. Pre-Production

This step needs your creativity which includes visual planning, story boarding, crafting scripts, investing the best locations etc. It’s really the basis of your build. You may require additional voice overs, hair stylists, photographers or make-up artists, this is the perfect time to source additional help. Hence, the pre-production is quite simply preparing everything needed in order to have a successful video.

Another important thing which needs to be considered is set a timeline. Set your target what needs to be done, when you want to get the filming completed, the final editing, ready to go online etc.  

3. Production

The third step is production, all the work you have done come together till date like visual planning, scripts etc. You are now all set to start the filming, commission your voice-over artist or start the animation process.

Production the phase where all the energy and time spent in the pre-production and discovery turns into something special. Shooting for everything you have planned, we suggest shooting extra elements if you can. It’s always great to have a bank of footage and there’s no such thing as too much footage.

4. Post-Production

This is the phase where the magic happens and all the hard work of yours comes together. So, editing the motion graphics, animation, the voice over, music research or editing might be done beforehand. But whatever has been shot need editing too. Make a schedule for the editing process which may include the rough cut, second edit, and final cut.

Editing can take anything from 1-3 weeks to be completed. It’s important to note that sometimes it could take more than three cuts to get a project perfect sometimes.

5. Distribution

The final and last stage of the process, bringing your video in front of the people! Which channels and platforms you want to target? Your website, Facebook, Twitter, Instagram, or other social channels, the video will need to be edited to these specifications too. Also, keep in mind the format, lengths of video etc.

So there you have it, we really hope you found this useful and enhance your business video marketing.

Few tips for Video Marketing small business

Do you know, a great video marketing campaign can gain your small business an incredible amount of benefits? It can improve your ROI, build your brand, help you generate new leads and educate your customers. To help your business achieve amazing results, these business video marketing tips will enhance your small business immediately:

Mobile apps emphasis

According to a study, only 14% of mobile traffic occurs on the mobile web and other 86% happens within mobile apps. Obviously, you want to spend your video marketing budget on where the activity is. That would make it a crime to spend your money on anything but mobile applications. If you want the most value for your money, focus on apps.

Measure Everything

You get what you measure, and it’s true! You will never know what you need to reconsider and what you need to keep up, until and unless you don’t track the success of your videos. There is one tool named Wistia from which you can track user engagement and all the other vital video content metrics. It also includes the ability to build email collection and all to action right into your videos. So, know the importance of CTA.

Make it Fast

You need to be assured that your video reaching the targeted audience. Attention spans are short. Attention spans are short so make sure your video gets right to the point and grabs them immediately. If the video fails to load, the viewer merely waits for few seconds, so it is most important to consider that your video load immediately. Otherwise, your potential viewers will ditch the video!

Change It Up

Crafting only promotional videos as advertisements is a short term strategy in business video marketing. To compliment your online presence, you can use a wide variety of videos. These videos can include explainer videos pf your brands and products, demonstrations or how-to videos. Diversify your efforts will let you reach a wider audience and make your website more engaging once you reel them in.

How to market your Business Consulting Services?

A consultant is simply one who consults another. However, the term business consulting is used often in public discourse and few could provide a specific definition of what consultants do. According to Merriam-Webster, a consultant is one who gives professional advice or services that is an ‘expert’.

Anyone who provides consulting services to any business considered as a business consultant. From healthcare advisers to sports experts and healthcare advisers to management pros, if you help other businesses become better businesses, and get paid for it, guess what? You’re a business consultant.

The marketing consultation services providers are basically independent entrepreneurs. That means you have to be so competitive how to reach your target market. Thus, marketing your business consulting company is not a child’s play. Below are the few tips how to do that.

Realize your Entrepreneurship

Many business consultants view themselves as contractors, not as consultants or entrepreneurs. This is logical as many consulting services providers first start working on contract for someone. Just the fact that you are not someone’s employee eventually means you are working for yourself. And, if you are providing more consulting services on a contract basis, you have become an entrepreneur, even if you haven’t realized it.

As an entrepreneur, this realization is important because you’re responsible for getting and keeping your own clients. You are yourself responsible for your own marketing. The earlier you will realize this, the greater will be your chances of client acquisition and retention.

Create your own website

Initially, there was only one method which was followed by the consultants and which was the word of mouth. The more the people heard of you the more likely to get into the new business. Although, it’s an important method, but ignoring the latest and trending methods will be foolish. So having your own website is one of the methods you can opt.

As a marketing consultation service provider, your website should be created with the precision that any customer who lands on your page can figure out how he can be helped. Your landing pages should provide prospective clients with specific information about how you can meet their needs and, most importantly, allow them to contact you for further inquiry.

Things to look in While hiring a Graphic designer

Gone are the days when websites used to be simple and sober with very less graphic effects. Today, the time has changed. People want attractive and presentable websites. Thus, the concept of graphic designer websites is introduced. These are the websites with a lot of graphic effects and are very appealing to the visitors.

A graphic designer uses different techniques to design these websites. This makes website looks more attractive and appealing. Graphic designer websites will give your business a unique brand identity. Also, visitors will stay for long on your website. Also, sales of your business can be improved.

If you are a proud business owner looking for a graphic designer who can transform your simple looking website to an astonishing graphic designer website, here we have discussed few things to look in while hiring the best designer for your business.

·         Qualification: this is the first thing to look in. Ask for the qualification of the person. Ask for the details like name of college/university he/she has completed the course, total percentage he/she got, his/her subject expertise, any additional diploma course done by him/her etc  

·         Experience: another thing you should ask for is the number of years of experience person is having. You can ask for the previous clients he/she has worked for.

·         Portfolio: one of the important things you should ask for is a portfolio. By viewing the work done for previous clients, you can have a fair idea about the quality of work done by him/her.

·         Creativity: creativity is the very important quality you should look at. By looking at the work done by the person, you can also have an idea about how creative is the person.

So, these are few points to consider while hiring a graphic designer for your business. Apart from these, you should also have a look at client testimonials. These reviews can give you a clear idea of client satisfaction. You can also ask for the money he will charge. Choosing a good designer is very important and crucial decision for the success of your business. So, take this decision wisely. Best of luck. 

Top notch consultancy for startup Companies

Illumination Consulting is a California based business services consortium providing consulting services, digital marketing, and website design and ecommerce development solutions. Our team comprises of a group of entrepreneurs who have operated several businesses across multiple industries holding various positions. This gives us a rich experience to help our clients from a wide spectrum of industries. Whether it is industrial website design, content marketing services, or skincare website design and skin care marketing and more, get business help from us today with free consultation.

We are specialist in skin care website design that is results oriented and delivers on set goals. Get websites created by a team that has rich industry experience.  We partner and share our experience with you. We create websites with e-commerce and online stores for all skin professionals. We generate responsive design skin care websites for brands, clinics, and other skin care professionals with over 10 years of experience. Speak to a skin care website design expert! A beauty industry consultant can assist with improving an existing website or new projects. Simply fill out the form below to start. A consultant will email you to schedule a skin care website consultation. Start with a Free, No Obligation website consultation.

Get a Free Website Design Quote and we provide free consultation to start with. Our consulting services include to start a business, manage a business better, or make changes to an operation, our consulting services support clients to make better decisions, save money, and be more efficient. Our ace marketing consultation services help our clients to arrive at better decisions and avoid costly pitfalls. We offer result oriented and measurable internet marketing consultation services. This helps to grow and design technology services for competitiveness and efficiency. Our expert consultants are ever ready to support individuals, small business, and more established organizations. Get in touch with us today by filling out the online form and our team member will answer all your queries and offer expert advice.

To achieve the desired outcome, we plan, structure, and execute through our consultancy. These encompasses consulting services, marketing campaigns, design and technology services. Whether a start-up or existing establishment, we can provide assistance. Our consulting services aid customers to have a go at a greater return on investment. Get in touch with us today! 

Which design to be chosen for your Skin Care Website- have a look on 6 tips!

Enhance your home page for results.

When any customer visits your website, the homepage is the first page on which he lands. Therefore, the design of your homepage needs to be eye-catching and drive attention of the visitor. The techniques of conversion optimization should be fully applied to increase sales as well as results. The home page of your website needs to be created aesthetically with elements like optimization and SEO content

Clearly show what you are offering

Many skincare website designs does not clearly show what is being offered. Of course, many websites do look like skin care website but their designs seem so confusing to the visitor. For best results, the websites should include a user-friendly design that embraces clear messages about what is being offered. If you are specialized in something like acne treatment, anti-ageing, specialized skin treatments, and so on, show it on your website and be specific.

Add customer’s reviews

Reviews are a key tool for conversion optimization and selling more services and products for the beauty industry. Many skin care websites don’t showcase customer reviews of products and services. This affects the results of a website. For better conversion, websites should clearly show reviews by customers and about their products.

Display incentives clearly to encourage customers

Skincare website designs must clearly display all incentives by the company. Incentives can be discounts, promotions, free shipping offers and any other special offers. The home page, store pages, and landing pages are amongst key pages. Further, blog pages should display incentives clearly.

Add images, videos and testimonials

Images, video testimonials and reviews, these all gain the trust of customers faster. Various videos can be used as product reviews and customers’ testimonials. For the effectiveness of products, you can show before and after look of product users. That will encourage the customer more buy your product or services.

Have proper Call to Action elements

Call to action are the elements that compel the visitors to fill and submit their information like email address etc. Skin care brands often have their call to action tied to specials, product sales, free shipping offers, and other discounts. You can also show lucrative offers such as free consultations, first visit, and related discounts to grab customers’ attention as a call to action offers.

Planning Build a Great Consultant's Website - Here are the tips!

If you are running a professional independent services or marketing consultation services, creating a website is more important than ever before. Almost all clients will visit your website to choose whether to trust you with their business or not. So, having an eye-catching website can be the difference that make you stand out in crowd.

But the question is what does a great consultant's website even look like? To sum up, your website should sell your innovative solutions, individual talents, experience, knowledge and skills. Your website is your chance to make a strong online presence, establish your authority status, persuade clients to work with you and clearly exhibit your unique strengths. This blog will help you in transforming your marketing consultation services into a major client generator.

Communicate your value clearly

As soon as the prospective client will reach your website, he will look for the value proposition. The value proposition should be the first thing that visitors see when clicking on your website link that is your USP (unique selling point). Either in bullet points, in a para, or just in a sentence, it is vital to draw prospective clients in by communicating what exactly you do, who you can do it for, and what makes you the best choice.

Choose a user-friendly website design

While building a consultant's website, it is important to select a design keeping a user in mind and should be user-friendly. Rather than just focusing on the aesthetic of your website make sure, how the clients will use your website actually. Choose a template with a clean design and it must effectively include elements to support your website functions and showcase the most relevant content.

Keep top navigation direct and simple, so that clients can easily find what they need: Home, About Us, Services, Blog, Testimonials and Contact.

Keep your site fresh and SEO Friendly

A website is worthless if no one can find it! Take advantage of marketing strategies by bringing more traffic on your website. Keeping your content up to date with new blog posts, testimonials, and information will be useful to your potential clients, but it will also improve your ranking in search engines. Find the most searched keywords and integrate them in the content.   

Hence, a website that provides marketing consultation services should play a vital role in marketing their services to both new and current clients to make your remarkable position in the today's’ competitive market place.